PLANNING YOUR EVENT
ABOUT THE NEIGHBORHOOD / Soho
NEW YORK LOFT &
Our marquee, flagship venue is located in downtown New York City, in the heart of Soho. Our 3000+ square foot, 2-story loft space is multi-room, fully furnished, large and spacious. Open House Lofts New York was originally conceived in 1999 as a unique, non-traditional venue for focus groups and other market research related projects. We believe that a comfortable and inspiring environment is essential for insights to thrive. Although our venues are creatively non-traditional, they were built and customized with market research in mind, so we offer all the same accoutrements and level of service that clients expect from traditional facilities, and then some.
Open House Lofts also handles all of its own recruiting in-house. Environment and methodology are critical parts of any research project, but recruiting is the most critical part. As with our spaces, our organic recruiting methods, vast network, and experience with finding the best respondents, regardless of specs or incidence rate, also set us apart.
NO FACILITY MIRRORS:
We do NOT have one-way mirrors in any of our spaces. Instead, we use closed-circuit viewing via high-end HD cameras and large 80" flat panel HD monitors. This way, our clients can enjoy a premium up close and personal experience, while not making respondents feel uncomfortable with the presence of a one-way mirror.