WHY-Q? INC., the parent company of Open House Lofts, is a global marketing, brand and lifestyle consultancy. WHY-Q? INC was founded in 1999 to provide an alternative to traditional market research and brand strategy. Our mission is to deliver clients innovative and customized research methodologies that help generate consumer, brand and communication insights.

WHY-Q? INC., in conjunction with Open House Lofts, is one of only a few qualitative market research firms across the globe that offers everything under one roof, from soup to nuts, including planning, moderating, research analysis and reporting, spaces and recruiting, for both qualitative and quantitative projects. We never need to outsource, ensuring that our high standards of quality are maintained throughout an entire project.